If you’re charging too much for a product or service, people won’t buy it. On the other hand, if you’re charging too little, your profit margin slides or customers can assume what you’re offering is low quality. Finding an optimum price takes research, a strategy and often some trial and error. Unfortunately, there’s no one sure-fire approach of pricing that suits every business. However, this workbook will help you understand the process of setting your prices and the key considerations.