A media kit is a document that tells the press and potential advertisers who you are and what you have to offer. They are shared to help establish your value when it comes to gaining coverage, sponsorship, partnership and beyond. If you’ve ever tried to pitch a story or your brand to a magazine editor before, you’ll know they receive sometimes hundreds of similar pitches a day. If you can’t go to them with the heavy lifting already done (i.e. with your information readily available in one place), they aren’t going to go to the trouble of finding out for themselves. Having a media kit solves your problems.