How to get into the mainstream media & build relationships with journalists that last
Tuesday 3rd March 7.00pm
So you get that you need media coverage for your business – you understand that getting into the mainstream press can help explode your brand, put you in front of more clients and solidify you as an authority in your field but, you might be wondering, how do you actually secure it?
After all, it’s all very well knowing you need it but actually achieving it is another thing entirely. We’ve all heart the stats: only around 1% of pitches get opened and journalists and editors are inundated more than ever with requests.
It doesn’t have to be an uphill struggle, though. As a former commissioning editor at a well-known newspaper and now a freelance journalist at several world-renowned titles including Forbes, The Sunday Times, Refinery29, the Independent and Evening Standard, I know a thing or two about what stands out when it comes to pitching and how to secure that coverage you so thoroughly deserve.
This workshop will cover:
- What journalists and editors actually need from you
- How to write a killer pitch
- How to get a journalist to read it
- Building relationships with journalists and editors that last