How to write a powerful brand slogan (or tag line!) for your business!
Tuesday, 30th June @ 8pm GMT
A powerful and authentic brand slogan is key to brand success. For two reasons: firstly, it helps to differentiate yourself within the market, and secondly, it gives a laser focus to your communications strategy.
How to do it – to identify what a great slogan is and then go through a brand-building exercise that challenges you to think about your brand differently, which leads to a powerful and authentic slogan.
About your host: Egle is a brand consultant and likes to experiment with the not-so-visible dimensions of brands. Her experience comes from 5 years in the London advertising industry, where she worked on various creative campaigns and branding projects. Egle successfully launched her own brand Breakfast etc. (a healthy bespoke breakfast), which was a great validation of her approach to branding. Since then she has been working on individual branding projects helping entrepreneurial women to build brands for their businesses.