HOW TO WRITE THE ULTIMATE PRODUCT DESCRIPTION
Tuesday, 19 May 2020
4:00 pm 5:00 pm
Struggling to convey how amazing your product really is? This workshop will teach you how to structure a product description, give you tips on how to highlight your product’s best features and benefits, as well as show you how to tackle the technical details (like dimensions, fabric composition, and all those other boring bits.) You’ll also learn SEO tricks and the 3 things to avoid when it comes to e-commerce copywriting.
About your host
Katie Ramsingh has been creating content for e-commerce brands for nearly nine years. She’s written product descriptions for everyone from luxury labels like Louis Vuitton, Tommy Hilfiger and Harvey Nichols to high street heroes including The Body Shop, John Lewis, Rimmel London and Lindt.