MARKET RESEARCH THAT GETS YOU THE ANSWERS YOU NEED

Market Research that gets you the answers you need

7th April @ 8pm GMT

When market research is done right, it’s all about making friends with some of the most important people in your business – your potential customers – and understanding what they want. Which helps you sleep better at night because it takes the guesswork out of getting your business growing!

Join me for my workshop on X date and learn how to get started with your market research – so you know you’re investing your time, money and energy in something your customers will love (and buy!)

About your host: Isabel Lydall has nearly 20 years’ experience of growing some of the nation’s best-loved brands, understanding their consumers… and rummaging in the nation’s kitchen cupboards. She runs Curiosity & Clarity, working with small business owners to find out who their customers really are and what they really want. Her senior-level experience in market research, business management, brand-building, sales, and innovation means she can help businesses go from winging it with their target audience to investing their time, money and effort into products, services and marketing they know will work for their customers.

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PROGRAMME BREAKDOWN:
WHAT'S INCLUDED?

Week 0: Not technically a week of it’s own but during the first couple of days of the programme starting we will all get together on a group Zoom so that everybody can get to know each other and explain what they want to get out of the programme.

Week 1: Perfecting your idea

Why choose a membership model? How to know if your idea is good? We look at the story of The Coven and work out how to mould your idea into something with real potential. This week we really focus on your idea and make it the best possible idea it can be to ensure success.

Week 2: Building a brand around your idea.

In this session we dive into what makes a great brand, everything you need to know about branding and work out what our own brand is going to look like.

Week 3: Market research and tailoring your offering.

We focus on the importance of having a strong USP for your membership. We’ll also learn about the power of market research and how to conduct your own to ensure you are offering exactly what your audience needs.

Week 4: Finances & Money.

We go through everything you need to know about the finances of launching a membership platform. The startup costs, the ongoing costs. What costs should you look out for that you might not have been aware of? What to charge? How do you work out how much your membership should cost? Do you price low or high? What other revenue streams should I be looking at with my membership business? Everything financial will be covered in this session.

Week 5: Building the platform.

We’ve worked out the perfect idea and we’ve conducted market research to create the perfect offering. Now we need to look at building the actual platform. Where should you host your community? How do you work out which one out of hundreds of hosting sites is the one for you? What do I personally use and why is it good? Choosing the software for you.

Week 6: Marketing the damn thing and building an audience.

How do we market it? How to start to build and grow an audience whom we can sell too? Is it better to operate on a waitlist basis or keep doors open to new members constantly? Using Instagram, growing an audience and choosing your platform. Creating your own marketing plan.

Week 7: The bits and bobs.

This session will be covering all of the things you finally need to know to get on your way with your membership. We’ll look at things such as trademarking, your terms and conditions, late fees, customer service, insurances, taxes, staff and much, much more.

Week 8: Live Q&A session.

In this final training session we go over all the questions that you may still have. We talk about topics that have come up in everyones 1-2-1 coaching sessions and we ensure that ALL of you are feeling pumped and excited to launch your membership.