There are myriad ways to finance your company: venture capital, bank loans, lines of credit, crowd-funding campaigns and bootstrapping all come with different benefits, risks, and lifestyle implications. This workshop will explore the pros and (often unspoken) cons of these various forms of financing and more, and give you the tools you need to finance your business on your terms. We will meet and learn about a handful of brands that have successfully scaled their companies through these different financing methods, and have a candid conversation about the inevitable financial anxiety that comes with launching your brand from scratch.
Bio: Ali Kriegsman is the co-founder and COO of Bulletin, a venture-backed retail technology startup based in NYC. Named a Forbes 30 Under 30 recipient and one of “The Most Creative People in Business” by Fast Company, she has spent the last four years building a brand and platform that democratizes access to physical retail space for digitally native brands. Since launching in 2015, Bulletin has helped hundreds of brands access physical retail space for the very first time, unlocking one of the most powerful commerce channels at their disposal. In addition to helping emerging brands grow their physical footprint, the Bulletin marketplace helps retailers access vetted, fool-proof products for their stores. Bulletin is a Y Combinator Company backed by Foundation Capital, Kleiner Perkins and others.
Ali is a ruthless salesperson, self-taught publicist, marketer and growth strategist, and has experience scaling both dtc and b2b companies. As a creative, she has conceptualized and launched 6 pop-up stores, dozens of ad campaigns, influencer marketing programs, and built and evolved Bulletin’s brand voice over the past 5 years. She throws messy, amazing parties and knows every song in Max Martin’s discography.