Marketing…A loaded word. One that, as freelancers, side-hustlers and business owners, is constantly floating around our inner-stratospheres, but one that equally floors us all. What is marketing? It’s easy to roll the term up in an Instagramable rug and hide it in advertising’s corner, but really, what is it?Read More
We know that it pays to have a blog. Customers and clients can only become customers and clients if they know you to be a trustworthy expert in your field. And a way to prove that? Publish tips, experiences and insights to a freely accessible blog. Show off what you know and they will come, right? Right…ish.Read More
From different shades eliciting different emotions to the cultural associations we place upon the different hues of the rainbow — colour is a powerful thing. In fact, there is a whole psychology behind it. It makes sense then, that picking our business’ colour palette and wider branding needs to be taken into serious consideration.Read More
Networking. It’s gotten some stick over the years. Quite rightly too — most of us have been to a networking event that was either awkward or not at all as we expected. Thankfully, with the rise of member’s groups concentrating on community over competition (cough, The Coven)Read More
So you’ve got an idea for a business, you just haven’t decided what you’re going to call it.
It’s not as simple as picking a name that just sounds great — there are loads of things you need to consider before choosing a name…Read More
I don’t know about you but the line between my working day and my personal time is often very blurred. Especially when working from home, it’s easy to say I’m finishing up for the day to only hours later still be beavering away on a project or just tweaking this and just tweaking that.Read More
There’s no denying that we have all gone utterly barking mad with self-care. We’re constantly in the driver's seat for pursuing better lives. We want our work to align with who we are as people and we know the only way we can push to make that happen is by looking after ourselves.Read More
I don’t know about you, but missing a deadline for a client is possibly one of the things I fear most in my business. The lack of professionalism it portrays and the risk of losing that client and subsequently, their money, makes me shiver!Read More
Cold emails. Nobody likes writing them, nobody likes receiving them. You don’t want to make a fool out of yourself and you don’t want to be rejected. But the truth is, cold emails get you out thereRead More
Brand storytelling is one of the most powerful strategies for connecting and building an engaged following. Why? Because as humans we’re programmed to process stories over information.Read More
How often do you celebrate the things that have gone right in your business? Rarely, I would imagine.
What do you do when you’ve launched a big project or met a goal? You move onto the next thing, I’m guessing.
And so the story goes.Read More
Is it ever okay to work for free? The simple answer is no, however, we all know the discussion is more nuanced than that. In fact, any discussion where moneyis concerned is bound to get complex— but is one we must endure nonetheless.Read More
In the recent news of ‘Burnout’ becoming an officially recognised chronic health condition, I want to talk about workplace stress. And more specifically, how this often manifests for small business owners as ‘guilt’.Read More
As a business owner, you’re going to have to work through multiple uncomfortable situations. You’re going to have to show up to do the work when you really don’t feel like doing so and you’re going to have to at times perform the seemingly impossibleRead More
Setting the prices of your products or services can come with a whole bunch of baggage. This is because often what we end up charging can be a reflection of how we see ourselves as opposed to what our product or service is actually worth.Read More
When we work on our businesses, the majority of our time is often spent trying to increase revenue or on optimising the brand’s overall growth. Which is all well and good— if we didn’t, our businesses wouldn’t stay afloat. But one thing we don’t often spend enough time establishing, or rather, have failed to consider altogether, is the culture of our business.Read More
We all suffer from writer’s block from time to time. Whether it be in our Instagram captions, our blogposts or even writing product descriptions. It sucks, but it happens…Read More
Feedback, no matter how sticky it feels to give and no matter how scary it might be to receive, is the thing that makes our work improve and ourselves grow. Whether it be constructive criticism or a raving review, both positive and negative feedback is what keeps businesses moving forwards…Read More