As small businesses who are often told to keep a very vivid idea in mind of who our ideal client is, it can sometimes be easy to let inclusivity slip through the cracks…Read More
An interesting blog post this week from Esme Marsh which gave me lots of food for thought! Enjoy…
By definition of being a female business owner, there are many obstacles that make our working lives trickier, a-hem #patriarchy — but I believe one of the biggest workplace challenges for women, is in fact our menstrual cycles.Read More
“I survived the great #instagramdown of 13/3” — I joke, but am also partly serious. As you will all be aware, this week saw Facebook, Instagram and an array of other platforms go downRead More
In an ideal world, each one of us has a passive income stream set up to maintain our business and sustain our lives. For those of you who aren’t quite sure what the definition of passive income is, it’s regular cash…Read More
Whether you sell a product, offer a service or sell your skills by marketing yourself as a freelancer, nailing the essentials of product copy is a necessity if you want more customers - which of course, you do!Read More
As a Coven member, and therefore an automatic BABE, it’s safe to assume you’ve got a track-record of being in the spirit of kindness. As small business owners and freelancers, we generally seek a reputation of being helpful and we’re most certainly not in the market of turning work or opportunity away.Read More
Now I know it can sometimes seem bizarre in the era of social media to need traditional press coverage. We are essentially our own PR’s and our Instagram profiles our CV’s. But I think it’s important we don’t undervalue how getting great press can truly elevate our businesses…Read More
January can be a particularly intimidating time of year. Instagram is saturated with everybody sharing their 2019 goals, new year resolutions and what they’re planning to manifest next…Read More
It seems like i’m not alone. A huge number of people within the networks and communities that I am part of made a conscious effort at the start of this year to take some time away from screens and…Read More
So… you’ve launched your business and your target audience is young and you’re sat there trying to remember what it felt like to be a young and carefree eighteen year old. Selling to those younger than yourself can feel daunting, you can feel out of the loop and unsure how to approach these young creatures. I got you.Read More
When we first launched I always thought our thing would be our low pricing. I’d spent eight long months planning and creating The Coven pre-launch, lots of this time was trying to decide on pricing and a business model. Being so inexperienced in membership platforms and subscription businesses I did what I think a lot of people do when they decide to launch a membership: presume costs are low and profit is high.Read More
With the digital world moving at an incredible pace it can feel a little scary looking at our little startups and thinking “gulp. How am I going to keep up?”Read More
There is a lot of excitement buzzing around at the moment because Instagram recently introduced a new feature to the app… adding ALT text to Instagram images.Read More
We’ve all been there… one day you are buzzing about work and raring to get stuck in, productivity is at an all time high and you just get into your flow every time you sit down to work, which just happens to be every possible moment you can.
But then you wake up the following day and all of sudden you’ve found your motivational tank empty. You just cannot be bothered. You know you should turn off Netflix and do some work but each time you try you just really struggle to stop procrastination and actually get sh*t done.Read More
Last night I posted an image of a page out of Gary Vaynerchuk’s book, #askgaryvee, you can see said image from my stories posted above.
This provoked a really interesting response from my audience and the reviews were, well, very mixed. The people responding seemed to either really enthusiastically agree or completely and utterly disagree… there was no middle ground and many people took my point of view out of context.Read More
I’ve been receiving quite a few DM’s from you guys recently asking about the new updates to the CMA and ASA guidelines. What you guys basically want to know is: what do these new updates actually mean and how do you play by the rules? What’s hard and fast rules? Because I’ve noticed as much as you have that many bloggers and influencers are saying completely different things.Read More
OK we’ve all been there.
You’re all set up and ready to get your business going but then you go to set up your social media handles and SHIT… your business name isn’t available.Read More