Finding Your Career Story with Bianca Bass

Marketing…A loaded word. One that, as freelancers, side-hustlers and business owners, is constantly floating around our inner-stratospheres, but one that equally floors us all. What is marketing? It’s easy to roll the term up in an Instagramable rug and hide it in advertising’s corner, but really, what is it?

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Sapphire BatesComment
It Pays to Have a Blog, but Does Your Blog Pay?

We know that it pays to have a blog. Customers and clients can only become customers and clients if they know you to be a trustworthy expert in your field. And a way to prove that? Publish tips, experiences and insights to a freely accessible blog. Show off what you know and they will come, right? Right…ish.

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Esme MarshComment
The Psychology of Colour: What Does Your Branding Say?

From different shades eliciting different emotions to the cultural associations we place upon the different hues of the rainbow — colour is a powerful thing. In fact, there is a whole psychology behind it. It makes sense then, that picking our business’ colour palette and wider branding needs to be taken into serious consideration.

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Esme MarshComment
How to choose a business name

 So you’ve got an idea for a business, you just haven’t decided what you’re going to call it.

 

It’s not as simple as picking a name that just sounds great — there are loads of things you need to consider before choosing a name…

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Esme MarshComment
How to Deal with Missing a Deadline

I don’t know about you, but missing a deadline for a client is possibly one of the things I fear most in my business. The lack of professionalism it portrays and the risk of losing that client and subsequently, their money, makes me shiver!

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Esme MarshComment
Is It Ever Okay to Work for Free?

Is it ever okay to work for free? The simple answer is no, however, we all know the discussion is more nuanced than that. In fact, any discussion where moneyis concerned is bound to get complex— but is one we must endure nonetheless. 

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Esme MarshComment
What Is a Culture Deck and Why Do You Need One…

When we work on our businesses, the majority of our time is often spent trying to increase revenue or on optimising the brand’s overall growth. Which is all well and good— if we didn’t, our businesses wouldn’t stay afloat. But one thing we don’t often spend enough time establishing, or rather, have failed to consider altogether, is the culture of our business. 

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