What Is a Culture Deck and Why Do You Need One…

What Is a Culture Deck and Why Do You Need One…

 

When we work on our businesses, the majority of our time is often spent trying to increase revenue or on optimising the brand’s overall growth. Which is all well and good— if we didn’t, our businesses wouldn’t stay afloat. But one thing we don’t often spend enough time establishing, or rather, have failed to consider altogether, is the culture of our business. 

 

For the most part, when we think of ‘work culture’ we picture large corporations and companies with huge quantities of staff. We visualise team building exercises and casual dress Fridays. We think corporate culture is something only companies with hundreds of employees have to invest in or something that can simply be achieved by taking all of your team-members on a day out to a theme park. But business culture is so much more than that — it is the foundation your business stands on and the way it operates.

 

Investing time and thought into the culture of your business is actually what can help you achieve your goals faster and more effectively. Evidence from a recent study of 1,348 North American firms found that “more than half of their senior executives see corporate culture as one of the top three drivers of their company's value, with 92 percent of respondents saying company value would increase by improving culture,” as explored in an article for entrepreneur.com. Which confirms that business culture really must be more than just the free donuts that go around the office at the end of the work week and that investing in your brand’s culture may be more important than you previously thought…One way to do this is by creating a culture deck…

 

A culture deck is a slideshow or document that communicates the values, goals and expectations of your business to existing and future employees, investors, partners or any external body that may consider working with you. And the good news is — you don’t have to have hundreds of employees to benefit from creating one. A culture deck will simply help you reaffirm what your brand stands for and will in turn help you and your employees understand how to perform to these principles.

 

To begin crafting your own culture deck, have a look at other companies that have published theirs online. Netflix’s culture deck: Freedom & Responsibilityis the most famous one out there and is what gave other businesses the push to begin exploring their own. Facebook’s COO Sheryl Sandberg even said that it "may well be the most important document to come out of Silicon Valley.”

 

Granted, the culture deck you create for your business may not need to be 125-slides long, but it may just eradicate any misunderstanding about what is and isn’t expected of your employees and help them stay close to the brand’s overall mission and ethos. Having your goals and regulations written down and handed to everyone involved in the business helps keep everyone on the same page, period — and when everyone can work in an aligned and compatible way, that’s when the goals start getting ticked off the list and things really start happening for your business. Maybe corporate culture really is the foundational element to a successfully running, performing and enjoyable business…