I'm Sarah, creator of joy an eco products. I love earth-friendly solutions that are joyful and colourful, which is why everything in the store is made from recycled materials, is delivered plastic-free and designed by me! I (like many others) am on a journey to reduce waste and live more sustainably, which made gifting a real minefield. Wrapping paper that was made from recycled paper, and was recyclable itself felt like an obvious starting point! I'm on a mission to help eco-conscious consumers to regain the joy of gifting and educate their family and friends in the process.