THE COVEN GIRL GANG
IDEAL CUSTOMER PROFILE: FREELANCERS AND SERVICE BUSINESSES
https://thecovengirlgang.com/grow/ideal-customer-profile-template

Free editable worksheet. Copy for your own business planning.
Use one version for one service and one candidate client group.
Write OBSERVED, ASSUMPTION or UNKNOWN beside each important statement.
Keep evidence references and dates; do not invent customer findings.

Service / profile owner:
Version date:
Next review date or event:

1. SERVICE AND SCOPE
What can the client buy? What is included and excluded?
Answer:
Evidence / date / confidence:

2. CLIENT GROUP
Which business type, working setup and relevant location fit?
Which characteristics actually change the delivery or buying decision?
Answer:
Evidence / date / confidence:

3. PROBLEM AND CURRENT WORKAROUND
What happens now? Who deals with it? What have they already tried?
Answer:
Evidence / date / confidence:

4. BUYING TRIGGER
What event makes this worth addressing now? Is urgency confirmed?
Answer:
Evidence / date / confidence:

5. BUYER AND DECISION
Who requests the work, approves the fee and supplies feedback?
Answer:
Evidence / date / confidence:

6. COMMERCIAL FIT
Your viable fee and scope:
Prospect's stated budget / buying process (or UNKNOWN):
Evidence / date / confidence:

7. DELIVERY FIT
Inputs, access, time, feedback and capabilities needed on both sides:
Your actual available capacity:
Evidence / date / confidence:

8. EVIDENCE AND PROOF
What supports this profile?
What proof does the buyer need from you?
Evidence / date / confidence:

9. EXCLUSIONS AND UNKNOWNS
Clear poor-fit conditions:
Main unresolved question:
Evidence / date / confidence:

ONE-SENTENCE SUMMARY
I help [client group] when [trigger] creates [problem], provided
[commercial and delivery conditions]. I need to confirm [main unknown].

ENQUIRY DECISION
Explore / Clarify / Decline or refer:
Reason:
Question or action:
Owner and date:

EVIDENCE LOG
Observed fact:
Your interpretation:
Next check:
Source and date:

NEXT REVIEW
What changed in enquiries or completed work?
Which criterion should change, and why?
Next action / owner / due date:

FICTIONAL EXAMPLE: UK WEBSITE COPYWRITER
This is illustrative, not a client case study or market-price benchmark.
Service: five-page website copy package, GBP1,500 excluding any VAT that
may apply. No website build or full rebrand included.
Client group: small UK consultancies launching a clearly defined service.
Problem: unclear pages lead to repeated questions about the offer.
Trigger: a planned website refresh needs approved copy.
Buyer: owner approves fee; one contact consolidates feedback.
Commercial fit: confirm budget directly; do not infer ability to pay.
Delivery fit: agreed offer, accurate inputs, permitted examples, feedback
and available copywriter capacity.
Exclusions: guaranteed rankings, full build/rebrand, no approval owner.
Evidence: still needs real conversations and purchasing evidence.
Judgement: plausible segment; demand remains unvalidated.

Capacity illustration: GBP1,500 / 25 hours = GBP60 per hour;
GBP1,500 / 35 hours = approximately GBP42.86 per hour, before costs and
tax. Include calls, research, revisions and administration. These figures
are not take-home pay or measured results.

A document or spreadsheet is enough to start. Software does not validate
demand. Keep the profile at segment level and anonymise public examples.