Paid search is normally referred to as Google ads (but they run on Bing too). PPC is a great option to target people who are searching for a relevant service / topic to your community. The platform looks quite daunting sometimes but it's a great way to drive relevant users to your site. If I was to run the workshop I'd cover:
- How to set up a campaign (how to structure, what ad groups to set up)
- Keywords (keyword research, building out your keywords)
- Metrics (what they mean, making changes to your campaign based off your results)
Join us on 22nd October at 8pm GMT to learn all about the above. As usual the workshop will run on Zoom and you will receive an email with the link to watch the day before, you will need to predownload zoom and login. You will be able to watch the workshop back on the workshops page.
See you there witches,