Topic hub

Marketing a Service Business: Positioning, Email and Sales

Growth is not a louder content schedule. It begins with a clearer customer, useful evidence and a buying process that respects attention.

customer research

Ideal Customer Profile Template for Freelancers

Choose clients by the problem, buying situation and delivery fit, with a free worksheet and a worked example.

positioning

A clear internal decision tool, with a live fill-in worksheet.

sales funnel

Find the broken handoff before buying more software.

email list

Create a useful reason to subscribe, a clear permission step and a welcome that delivers on the promise.

lead magnets

Choose one small resource that helps a suitable future client make progress.

welcome email

Four adaptable emails, with entry rules, suggested timing and clear stop conditions.